In light of the ongoing drought in California, it wouldn’t be surprising to see home builders throughout the Southwest follow Granville Homes’ lead by making artificial grass standard and natural grass optional. Installing drought-tolerant artificial grass ensures the property maintains its beauty throughout the year. Homeowners like the idea of artificial lawn because it saves water, saves money, and saves time, which means they won’t have to spend time in the yard on the weekends.
“Brown lawns are convincing buyers that this is a good way” to go, says Granville president Darius Assemi. “Our goal is to have completed neighborhoods that are timeless, that look attractive now and in the years and decades to come.”
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