Los Angeles is serious about water conservation.

Councilman Paul Koretz, who called for stronger enforcement measures, said his district represents some of the top water users who currently face no consequences for the large amounts of water they use.He proposed financial penalties be imposed, but if that does not work, he wants a cap that if reached, would result in the water getting shut off. “As a city we’ve been working too hard to conserve, too hard to build a local and sustainable water supply,” to allow some wealthier residents to use extreme amounts of water, he said.

One resident in particular spends around $90,000 on water every month, which proves fines may not be enough to conserve water in a time of serious drought.

Read more about this at Daily News.